About - The Morphic Group

At The Morphic Group we can't help but look at our work holistically. We see the interconnections between all aspects of a project, and we feel that addressing needs in an integrated fashion supports the very greatest results. However, we also know that our clients need to know what exactly it is that we do and do not offer in the way of services. Therefore, we conveniently can group our services into the following categories: UX, Development, Strategy, and Architecture.

UX/Design

The way a user interacts with your product is just as important as the features in the product. The Morphic Group's user experience team ensures that we've asked all the right questions and thought of possible pitfalls well before the users of the product have the chance to do so. This allows us to work with you to design and build a product that is not only elegant and functional, but also usable.

Award winning Creative Director, Sam Roach leads our top-notch, creative team to provide our clients with the best creative thinking in the industry. The best practices in strategic UX, mixed with blue sky creative concepts, mapped to your brand and business objectives. Through this strategic and creative thinking, we get our clients where they want to go, and beyond.

Development

With industry leaders like Joey Lott The Morphic Group is unparalleled in terms of its technology team. We specialize in rich application development primarily with Flash Flex and AIR, and you'll find that in this arena we are distinguished from all others in the field.

Although our most sought-after technology service is Flash and Flex application development, we also strive to meet our clients' needs for server-side development as well. We are also able to provide enterprise-level J2EE, and ColdFusion development. While not part of our core team at this time, we do work closely with an auxiliary team to provide .NET, Ruby on Rails, and PHP services for non-enterprise needs.

Strategy

Apart from merely providing world-class technology, user experience, and creative services The Morphic Group stands apart from its competitors in our ability a to work with you to develop strategy. Is your product appropriate for your target users? What are the features your users most need? How can you best market your product? What ancillary initiatives might have good synergy with your product?
The Morphic Group can work with you to help develop new products, services, and practices as part of our strategy services.

Architecture

There are brains and brawn behind the beauty of our applications, our forward thinking extends to the planning and architecture of what we create. Our goal is to create a solution that fits the current and future needs of our clients, this is accomplished by planning for scalability, extendability, and maintainability. When The Morphic Group hands off an application we don't just give you the keys, we give you the driving gloves and map.

Partners

Joey Lott

Joey Lott is internationally recognized as one of the pre-eminent authorities on Adobe Flash technologies. A best-selling author and frequent speaker at industry conferences, Joey strives to inform, engage, and empower his audience. He also takes this same attitude into his role as an educator and leader, believing that informed and educated teams, clients, and users help everyone win. Joey worked as a senior technical leader within Schematic, helping to nurture the best teams and projects. Prior to his work at Schematic Joey worked as a consultant with clients such as Adobe, Accenture, Microsoft, Kodak, and Liberty Media. Joey brings nearly of decade of industry leadership to The Morphic Group.

Sam Roach

Sam Roach is a multi-faceted creative and technical leader with experience and exper tise in user experience strategy, high and low-fidelity wireframe development and prototyping, graphic and motion design, programming, application development. Sam worked as an award-winning art director at top agencies before taking on the challenge of assembling and leading a team of some of the most sought-after Flash and Flex developers in the country for Schematic. Sam has worked as a director and developer with clients such as BMW, Puma, Fidelity, and Conde Nast. Sam takes all of these experiences and the knowledge gained into his role as co-principal of The Morphic Group.

Brian Talbot

Brian Talbot brings over 20 years of business ownership, leadership, consulting and systems development experience to his role as CEO of The Morphic Group. Time spent with consultancies Ernst and Young and Resources Global Professionals, clients ranging from Swiss and German banks through small business to government and a focus on business processes and data provides a set of technical skills to compliment those of the other partners.